RUNNING FOR OFFICE:

The Strategies, Techniques and Messages Modern Political Candidate Needs to Win Elections by Ron Faucheux

Written for political candidates and the people who work with them, Running for Office is the one book every politician needs to navigate the treacherous waters of modern political campaigning. This acclaimed book is an invaluable resource for any candidate - newcomer, challenger and experience incumbent alike. Put together in one hardcover 224-page volume, Running for Office cover the essentials of assembling a winning campaign:

Deciding to run and the 25 first steps to take;

Designing smart strategy and developing powerful messages;

Attacking your opponent and responding to attacks;

Budgeting realistically and raising money quickly;

Canvassing door-to-door with effective follow-up;

Plus, targeting swing voters to winning debates; taking the right photos to hiring the right consultants; crafting the best slogans to handling the news media; running for re-election and day-to-day campaign tips.

Here's what people in the know say about Running for Office:

"The first step to running for office is running to the book store and getting this book." - Haley Barbour, former Republican National Chairman

"When I met Ron Faucheux 30 years ago in our native Louisiana he was known as a boy genius. Ron is no longer a boy but as this book proves, he's still a genius." - James Carville, Democratic political consultant

"Women and men running for office need to read Ron Faucheux's Running for Office - at least twice." - Nancy Valentine, Director, Women's Campaign School at Yale University

"This book is brimming with invaluable insights and loads of practical advice for candidates from school board to president." - Christopher Arterton, Dean, The Graduate School of Political Management, George Washington University

"Running for Office is the best manual for modern political candidates available." - Candice Nelson, Director, Campaign Management Institute, American University

"I found the book to be hugely useful, but I really hope the candidates I'm working against never find out about it." - Dan Schnur, Republican political consultant

Price: $35.00 + $4 for US shipping & handling

To order RUNNING FOR OFFICE:

By credit card, call Judy Ditton 301-951-8941 or 1-800-888-5767 or e-mail to Cepublish@aol.com

By check, make payable to "Campaigns & Elections Publishing Company" and mail to: Ron Faucheux, 1555 North 22nd Street, Arlington, VA 22209

Purchase BOTH Winning Elections and Running for Office for a total of $70 (and save $15!)

Call for special prices on bulk orders of 25 copies or more and for non-US delivery