WINNING ELECTIONS:
Political Campaign Management, Strategy & Tactics
- The Best Advice From the Pages of Campaigns & Elections MagazineEdited by Ron Faucheux
The best "how to" articles from Campaigns & Elections magazine are gathered and edited together in
this 688-page hardcover volume. It is a treasure chest of the greatest campaign experts and political
consultants of all time.
An essential tool for every campaign manager, party official, PAC director and candidate. Includes
invaluable practical advice together with thousands of vote-winning, money-saving, time-conserving tips.
A total of 129 chapters include knowledge gleaned from the most recent elections, covering small-budget
local and district races to big-budget statewide and national campaigns:
Joe Napolitan's 112 Lessons Learned · 50 Mistakes to Avoid · Writing a Campaign Plan · Lessons from
Losing · Announcing Your Candidacy · Beating Incumbents · Tough Re-Elections · Asking for Money ·
Fundraising · Finance Committees · Fundraising Events Checklist ·Professional Fundraisers · Fundraising
Letters · PAC Fundraising · Paying Campaign Debts · Political Strategy · Candidate Names · Taking Your
Political Pulse · Last Minute Attacks · Recount Operations · Database Management · Electronic Field
Operations · Polling and Message Development · Focus Groups · Tracking Polls · Internet Surveys · Push
Polls · Opposition Research · Finding Opponent's Weaknesses · New Targeting Techniques · Targeted Direct
Mail · Predicting Turnout · Campaign Manager's Guide · Scheduling · Computer Conferences · Mail Attacks ·
Writing TV · Attack Ads: The Rules? · Radio Spots That Work · Campaign Cinematography · TV Ad Production ·
Political Media Buying · Cable TV Ads and Swing Voters · Stickers, Signs and Other Items · Campaign
Logos · Newspaper Ads As a Campaign Tool · Tips for Newsletters · Better Speeches · How to Work a Room ·
Press Releases · Media Interviews · Getting Newspaper Endorsements · Crisis Management · Earned Media ·
Getting on the Radio · Building a Grassroots Network · Volunteer Recruitment · Ground Up Political
Organization · Telephone Campaigning · Automated Calls · Designing Web Sites · Banner Ads · Best Practices
for Web Sites · Announcement Sites · Online Fundraising · Getting Out Your Vote: Step-by-Step GOTV ·
Campaign Doctor: Practical Advice from A to Z
Price: $49.95 + $5 for US shipping & handling
To order WINNING ELECTIONS:
By credit card, call Judy Ditton 301-951-8941 or 1-800-888-5767.
By check, make payable to "Campaigns & Elections Publishing Company" and mail to: Ron Faucheux,
1555 North 22nd Street, Arlington, VA 22209 |
